Alibaba &
The Cave of Wonders
”If you're not paying for the product, then you're the product.”
—— Social Dillemma, Netflix Documentary, 2020
Alibaba has becomes one of the largest e- commerce companies in the world. Named after the famous folktale Alibaba and Fourty Thieves, the company has made their way to success not only by being a trading platform, but also collecting and selling digital footprints of its customers.
Are we really in a cave of wonders that is promised to us or is it just a seamless system of deceit and a play of expectations and control? It's a cycle which we can't seem to escape.
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An introduction to the business of Alibaba
Video by Roberto Romano
Video, 04:19
Made in Unity with
Arbaz Ahmed
Chen Jia
Cynthia Bruinsma
Daria Decuseara Brandenburg
Roberto Romano
Samriddhi Ghattak







