Alibaba &
The Cave of Wonders






”If you're not paying for the product, then you're the product.”


—— Social Dillemma, Netflix Documentary, 2020



Alibaba has becomes one of the largest e- commerce companies in the world. Named after the famous folktale Alibaba and Fourty Thieves, the company has made their way to success not only by being a trading platform, but also collecting and selling digital footprints of its customers.


Are we really in a cave of wonders that is promised to us or is it just a seamless system of deceit and a play of expectations and control? It's a cycle which we can't seem to escape.


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  • An introduction to the business of Alibaba
        Video by Roberto Romano





  • Video, 04:19
    Made in Unity with

    Arbaz Ahmed
    Chen Jia
    Cynthia Bruinsma
    Daria Decuseara Brandenburg
    Roberto Romano
    Samriddhi Ghattak